Looking for a new demand marketing firm?

Take a deeper dive into the 7 jobs we’re hired to do, testimonials, our client roster, our tech partners and experiences, our team and career opportunities.

Multiple voices. Opposing views. Mountains of information. Mounting regret.

The sheer number of obstacles facing today’s B2B tech buyers have made buying journeys much tougher—and longer—than they should be. We’re on a mission to change that. To create moments your buyers can’t miss with momentum that won’t stop. To DemandReaction™.

7 jobs we’re hired to do

Leading enterprise marketers across North America count on our top-ranking team of insight specialists, strategists, experience designers and marketing technologists when they need to:

Understand buyers and accounts

Identify who they are, what they care about most, where they get stuck, how their group’s decision-making dynamics work, and which jobs they’re really hiring your brand to get done.

  • Audience personas
  • Buyer journey/jobs mapping
  • Segmentation modeling
  • Ideal account profiling
  • Target account identification
  • Contact coverage assessment and data appending
  • Demand unit mapping

Reframe the conversation

Position your brand to challenge the status quo and deliver persuasive, compelling and emotionally resonant messaging.

  • Competitor analysis
  • Positioning strategy
  • Unique Buying Proposition® architecture
  • Message blueprinting

Plan the plan

Develop integrated, multi-channel and multi-touch strategies that identify and target the right audiences, at the right times, with the right channels and messages.

  • Demand/campaign planning
  • Account-based marketing (ABM) and strategy (ABS)
  • Account list prioritization and selection (incl. fit/intent/engagement assessments)
  • Content audits, content strategy
  • Earned, owned and paid media planning
  • Nurture program design

Go to market

Design and deliver engaging, relevant and memorable experiences and assets that will propel buyers through their journey.

  • Creative concepting
  • Copy and content experience design
  • Visual, UX and code experience design
  • Campaign activation and program management across earned, owned and rented channels
  • Social media
  • CX audits and CX design strategy
  • Personalization

Leverage modern MarTech

Use (even rent or trial in some cases) the latest marketing technologies to create scale, increase efficiency and power impactful personalization. Check out our playground.

  • Marketing Technology roadmapping
  • Platform assessment and selection
  • Marketing Operations support
  • Custom MarTech extensions
  • Privacy compliance

Demonstrate performance

Plan KPIs, capture data, and distill and report key insights to inspire your marketing team and demonstrate their impact on your entire organization.

  • Database auditing and enhancement
  • Audience engagement analytics
  • Marketing performance analysis
  • Consolidated reporting visualization
  • A/B/n testing and optimization

Align Sales and Marketing

Lead management and SLA definition. Account scoring. Sales enablement tools. Account-based plays. All to develop closer, more effective relationships between Sales and Marketing.

  • Sales and Marketing integration assessment
  • Lead management and SLA definition
  • KPI alignment
  • Lead/account scoring
  • Sales enablement tools

B2B brands we’ve worked with

  • Alaris
  • Aruba
  • Axonify
  • Broadridge
  • Chevron
  • Cisco
  • Compusense
  • eBay
  • Equifax
  • Equinix
  • Graebel
  • IBM Watson Health
  • InContact
  • Kijiji
  • Nasdaq
  • Neustar
  • Nexgen
  • Nutanix
  • Optiv
  • Oracle
  • Shopify
  • Symantec
  • Teradata
  • Windstream Enterprise
  • Workfront

Our MarTech playground

What would a B2B tech marketing firm be without a robust MarTech stack behind it? These are the platform experiences, partnerships and alliances we have in place to help our clients build demand.

  • Oracle Marketing Cloud logo
  • Marketo logo
  • Demandbase logo
  • Uberflip logo
  • Vidyard logo
  • Mintigo logo
  • Drift logo
  • DiscoverOrg logo
  • Bombora logo

Say hi to the team

Our expert team of 100 insight specialists, strategists, experience designers and marketing technologists is dedicated to creating experiences that spark, enable, mobilize and accelerate customer buying journeys. And that includes all shareholders, who actively work at the firm.

Our little place in the world

Home base is St. Jacobs, Ontario, a short drive from (and a stark contrast to) the concrete jungle of Toronto. Though it may seem like a quirky choice for a B2B tech marketing firm, St. Jacobs offers an inspiring place to collaborate and create—not to mention riverside perks and a crafty village vibe.

Pinpoint us

Careers at Quarry

We’re always looking for talented teammates. Send your resume and cover letter in PDF format to Shelley Facey, Director, People, at careers@quarry.com.

Due to the number of applications received, only applicants who are selected for an interview will be contacted.

Quarry is committed to providing a work environment that is inclusive and free of employment barriers and discrimination. Accommodations will be made for qualified applicants with a disability throughout the recruitment process. Should you require accommodation at any point in the application, interview or selection stages, please contact Shelley Facey, Director, People.

Awards and affiliations

  • New York Global ACE Award Winner in 2019
  • New York Global ACE Award Finalist in 2017, 2018, 2019
  • ANA B2 Agency of the Year Award Finalist in 2016, 2018
  • Chief Marketer U.S. B2B Top Shop in 2017
  • Top 10 U.S. #B2BMarketing Influencer on Twitter in 2015
  • Winner of MarketingProfs’ B2B Agency of the Year in 2013
  • Member of the ICOM global agency network
  • Gartner/CEB “Challenger Agency Partner”

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