Looking for a new demand marketing firm?

Take a deeper dive into the 7 jobs we’re hired to do, testimonials, our client roster, our tech partners and experiences, our team and career opportunities.

Multiple voices. Opposing views. Mountains of information. Mounting regret.

The sheer number of obstacles facing today’s B2B tech buyers have made buying journeys much tougher—and longer—than they should be. We’re on a mission to change that. To create moments your buyers can’t miss with momentum that won’t stop. To DemandReaction™.

7 jobs we’re hired to do

Leading enterprise marketers across North America count on our top-ranking team of insight specialists, strategists, experience designers and marketing technologists when they need to:

Understand buyers and accounts

Identify who they are, what they care about most, where they get stuck, how their group’s decision-making dynamics work, and which jobs they’re really hiring your brand to get done.

  • Audience personas
  • Buyer journey/jobs mapping
  • Segmentation modeling
  • Ideal account profiling
  • Target account identification
  • Contact coverage assessment and data appending
  • Demand unit mapping

Reframe the conversation

Position your brand to challenge the status quo and deliver persuasive, compelling and emotionally resonant messaging.

  • Competitor analysis
  • Positioning strategy
  • Unique Buying Proposition® architecture
    Unique Buying Proposition® X

    A long-held Quarry trademark, the Unique Buying Proposition® (UBP) takes the age-old (and mistaken!) idea of the Unique Selling Proposition (USP) and turns it on its head. You can't simply sell; people need a compelling reason to buy. With that in mind, the customer-centric UBP is best arrived at through deep customer insight and often expressed using the customer's own voice.

  • Message blueprinting

Plan the plan

Develop integrated, multi-channel and multi-touch strategies that identify and target the right audiences, at the right times, with the right channels and messages.

  • Demand/campaign planning
  • Account-based marketing (ABM) and strategy (ABS)
  • Account list prioritization and selection (incl. fit/intent/engagement assessments)
  • Content audits, content strategy
  • Earned, owned and paid media planning
  • Nurture program design

Go to market

Design and deliver engaging, relevant and memorable experiences and assets that will propel buyers through their journey.

  • Creative concepting
  • Copy and content experience design
  • Visual, UX and code experience design
  • Campaign activation and program management across earned, owned and rented channels (incl. paid advertising)
  • Social media
  • CX audits and CX design strategy
  • Personalization

Leverage modern MarTech

Use (even rent or trial in some cases) the latest marketing technologies to create scale, increase efficiency and power impactful personalization. Check out our playground.

  • Marketing Technology roadmapping
  • Platform assessment and selection
  • Marketing Operations support
  • Custom MarTech extensions
  • Privacy compliance

Demonstrate performance

Plan KPIs, capture data, and distill and report key insights to inspire your marketing team and demonstrate their impact on your entire organization.

  • Database auditing and enhancement
  • Audience engagement analytics
  • Marketing performance analysis
  • Consolidated reporting visualization
  • A/B/n testing and optimization

Align Sales and Marketing

Lead management and SLA definition. Account scoring. Sales enablement tools. Account-based plays. All to develop closer, more effective relationships between Sales and Marketing.

  • Sales and Marketing integration assessment
  • Lead management and SLA definition
  • KPI alignment
  • Lead/account scoring
  • Sales enablement tools

B2B brands we’ve worked with

  • Asana
  • Hilti
  • Ricoh
  • Graebel
  • Oracle
  • Bitrise
  • Icertis
  • SheerID
  • Resolver
  • Zebra
  • Cheveron
  • OCTanner
  • Windstream Enterprise
  • FIS
  • Neustar

Our MarTech playground

What would a B2B tech marketing firm be without a robust MarTech stack behind it? These are the platform experiences, partnerships and alliances we have in place to help our clients build demand.

  • Oracle Marketing Cloud logo
  • Demandbase logo
  • Marketo logo
  • Uberflip logo
  • Drift logo
  • DiscoverOrg logo
  • Vidyard logo
  • 6sense logo
  • Kapost logo
  • Sendoso logo
  • Bombora logo
  • Salesforce logo

Say hi to the team

Our expert team of insight specialists, strategists, experience designers and marketing technologists is dedicated to creating experiences that spark, enable, mobilize and accelerate customer buying journeys. And that includes all shareholders, who actively work at the firm.

  • Justin Wong


    Marketing Automation Specialist; Technical Lead
    Full profile

  • Nicki Munro


    Creative Director/Content Creation Team Lead
    Full profile

  • Steve Main


    Technical Solutions Specialist
    Full profile

  • Gayle Lankowski


    Senior Visual Experience Designer
    Full profile

  • Nadia Kybartas


    Senior Project Lead, Client Results
    Full profile

  • Tony Mohr


    President & CEO
    Full profile

  • John Van Daele

    Van Daele

    Senior Content Experience Creator
    Full profile

  • David Chirakal


    Group Director, Marketing Operations
    Full profile

  • Kurt Wournell


    Director, Workflow and Project Management
    Full profile

  • Eduardo Luna


    Producer, Workflow & Project Management Team
    Full profile

  • Jessica Wong


    Financial Insight Analyst
    Full profile

  • Michael Palmer


    Group Director, Buyer Experience
    Full profile

Where we gather

At Quarry, we acknowledge that our St. Jacobs, Ontario headquarters is situated on the Haldimand Tract, the land promised to Six Nations, which includes six miles on each side of the Grand River. It is the traditional territory of the Attawandaron (Neutral), Anishnaabeg, and Haudenosaunee peoples. We recognize the enduring presence, achievements and contributions of Indigenous peoples and offer this acknowledgement as a small step towards reconciliation.

Pinpoint us

Careers at Quarry

Quarry is committed to providing a work environment that is inclusive and free of employment barriers and discrimination. Accommodations will be made for qualified applicants with a disability throughout the recruitment process. Should you require accommodation at any point in the application, interview or selection stages, please contact Tony Mohr, President & CEO.

“US Job Applicants have rights under Federal Employment Laws” - Family and Medical Leave Act (FMLA) Poster; Know Your Rights Poster; and Employee Polygraph Protection Act (EPPA) Poster. If you have any questions, please reach out to careers@quarry.com.

Awards and affiliations

  • ANA B2 Award Winner in 2022
  • ANA B2 Agency of the Year Award Finalist in 2016, 2018
  • ANA New York Global ACE Award Winner in 2021
  • ANA New York Global ACE Award Finalist in 2017, 2018, 2019, 2020
  • B2B Marketing Elevation Award Winner in 2020, 2022
  • B2B Marketing Elevation Award Finalist in 2021, 2022, 2023
  • Communicator Award Winner in 2022
  • Content Marketing Association Award Finalist in 2019
  • Chief Marketer U.S. B2B Top Shop in 2017
  • Top 10 U.S. #B2BMarketing Influencer on Twitter in 2015
  • Winner of MarketingProfs’ B2B Agency of the Year in 2013
  • Member of the ICOM global agency network