Better Practices / 18.02.16 Building a modern demand-gen engine #B2B, #Innovation, #CustomerExperience, #Strategy Read it
Better Practices / 15.10.15 Why your segmentation model is a (hidden) obstacle to exceptional CX #BuyerInsight, #CustomerExperience, #Segmentation, #Strategy Read it
Better Practices / 15.04.30 Personas: your friend or foe? #Innovation, #Personas, #Segmentation, #CustomerExperience Read it
Better Practices / 14.09.26 How leaders use personas to drive innovation #Innovation, #Personas, #Segmentation Read it