Better Practices /

Building a modern demand-gen engine

#B2B, #Innovation, #CustomerExperience, #Strategy

A downloadable Quarry publication

Demand Engine 2.0 White paper

So many marketing channels and tools. So why aren’t they building demand?

As a marketer, you’ve got an increasingly complex challenge. There are more ways to target more audiences with greater precision than ever before. Yet, success lies in orchestrating it all into one powerhouse demand-generation machine. Here’s a framework to make it happen.

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Demand Engine 2.0 makes sense of the complexity by:

  • Contextualizing today’s marketing toolkit
  • Building upon your real-world strategic marketing objectives
  • Helping you to anticipate the tools and channels you’ll want to use
  • Embracing the need to enrich and delight people as a key to great marketing.

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