So many marketing channels and tools. So why aren’t they building demand?
As a marketer, you’ve got an increasingly complex challenge. There are more ways to target more audiences with greater precision than ever before. Yet, success lies in orchestrating it all into one powerhouse demand-generation machine. Here’s a framework to make it happen.
Demand Engine 2.0 makes sense of the complexity by:
- Contextualizing today’s marketing toolkit
- Building upon your real-world strategic marketing objectives
- Helping you to anticipate the tools and channels you’ll want to use
- Embracing the need to enrich and delight people as a key to great marketing.