Glen Drummond, our Chief Innovation Officer, is speaking at five conferences and summits this fall, including three of North America’s premiere B2B marketing conferences. To help you (and us!) keep track of his whereabouts, we wanted to share where you can find him and what he’ll be educating audiences on this fall.
Glen is a branding and innovation expert who helps companies reimagine their view of the customer through customer insight solutions including segmentation modeling and persona development. Glen is one of the driving forces behind Quarry’s Curve Jump™ consulting service and has helped organizations like Symantec, Bell Canada, Cisco and John Deere reignite innovation and redefine their brand advantage using strategically actionable insight.
Want to hear more from Glen? Here’s where you can find him this fall:
Glen will be speaking to international marketing/advertising agencies on the subject of market disruption and how Quarry helps clients respond to such situations.
New York, New York
Glen and Greg Olson of Symantec will be delivering a presentation entitled Making Digital Experience Design Pay: How to Move the Needle on Customer Abandonment through Design. Glen also has the honor of chairing the 2nd day of the conference. As a special incentive for marketers in our network, Quarry is offering 20% off the registration fee using the VIP code QUARRY20 at checkout. You can register right here.
Glen returns to the B2B Forum to share four stories of personas used in innovation leadership – three successes and one glorious failure. Glen will be joining an all-star lineup that includes Michael Brenner, Joe Chernov and Ann Handley. As MarketingProfs’ 2013 B2B Agency of Year, Quarry will be launching its new website and publishing a brand new guide in our Savvy Marketers’ Guide series, entitled The Savvy Marketer’s Guide to Leading with Personas, right around the same time.
Las Vegas, Nevada
Glen will be hosting a sponsored Insight Breakout Session on the first day of the conference entitled Fight the Zombie Effect: How to Use Actionable Insight to Combat Brain Dead Views of the Customer.
Glen will be co-presenting with Todd VanTilburg, Client Insight Lead for John Deere, on Quarry and John Deere’s work together, entitled Transformative Segmentation: How John Deere Is Renewing Leadership by Disrupting the View of the Customer.