Learn how leaders use personas
The Savvy Marketer’s Guide® to Leading with Personas shares three real-life success stories — and one decided failure — of how change leaders leveraged personas to drive innovation and inspire change in four complex and very different business situations.
What will you learn?
The Savvy Marketer’s Guide to Leading with Personas shares:
- How personas can be used to create alignment, shake off misconceptions and inspire innovation.
- The insightful stories of three leaders who used personas to achieve their goals (and the cautionary tale of one that didn’t!).
- Seven ways that personas can be used as powerful change-leadership tools.