As a modern B2B marketer, you intuitively know that great online video has become the number one way that buyers and customers want to learn about your brand, products and services.
Yet, with so many different video platforms, measuring what matters most when it comes to online video can present a significant challenge.
Accounts and prospects consuming a lot of great video content are a likely priority for sales.
At the micro level, you’re assessing your content assets on a video-by-video basis.
While the number of views can be somewhat useful in establishing a baseline for channel reach, your viewers’ attention span (how much time they spend watching each video) is far more useful in determining if your message is resonating with the audience.
By connecting video engagement with individual prospect and customer data through platforms like Vidyard, you can dive deeper and determine if your video is engaging the right audience members, at the right time.
…through platforms like Vidyard, you can dive deeper and determine if your video is engaging the right audience members, at the right time.
You can then use it to trigger personalized marketing touches from your marketing automation programs, and enhance your account and lead scoring models for generating Marketing Qualified Leads.
If you’re interested in learning more about measuring what matters most for video marketing, check out our link to “The Essential Guide to Measuring Video Content” by our Video Platform friends at Vidyard and connect with us on Twitter and LinkedIn.