Better Practices /

Personas: your friend or foe?

#Innovation, #Personas, #Segmentation, #CustomerExperience

A downloadable Quarry publication

From Vulnerable to Advantaged cover image

Some personas help, others harm. Can you tell the difference?

Great personas can inspire innovation and fuel customer-centricity. Bad ones can mislead and leave you vulnerable. Here’s a way to tell the difference.

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What will you learn?

From Vulnerable to Advantaged: Six types of personas on the road to customer-centricity will help you:

  • Understand how to tell the difference between good and bad personas.
  • Choose the right type of persona for your need.
  • Recognize harmful types of personas that could undermine your efforts to innovate.
  • Tell whether your personas might be putting you at risk of disruption, or contributing to your competitive advantage.

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