Some personas help, others harm. Can you tell the difference?
Great personas can inspire innovation and fuel customer-centricity. Bad ones can mislead and leave you vulnerable. Here’s a way to tell the difference.
Get the guideWhat will you learn?
From Vulnerable to Advantaged: Six types of personas on the road to customer-centricity will help you:
- Understand how to tell the difference between good and bad personas.
- Choose the right type of persona for your need.
- Recognize harmful types of personas that could undermine your efforts to innovate.
- Tell whether your personas might be putting you at risk of disruption, or contributing to your competitive advantage.