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The 9 best B2B marketing conferences in 2016

#B2B, #Conferences, #Forecast

With hundreds of B2B marketing conferences to choose from, it’s hard to know which one is going to meet your understandably high expectations—the websites make them all look so appealing! To make your choice a little easier, we’ve carefully selected our top nine picks for 2016 and listed them in chronological order with a brief summary of what to expect at each conference.

1) B2B Content2Conversion Conference 2016

Fairmont Scottsdale Princess, Scottsdale, AZ, February 15–17, 2016

Content marketing continues to be one of the hottest industry trends right now, and the B2B Content2Conversion conference is all about arming B2B brands with the right tools and educating you through real-life case studies, resulting in actionable takeaways. And this year they’ve introduced a second track, the Demand Gen Summit, promising strategies and tools designed to drive customer engagement.

2) B3 (Better B2B Marketing 2016)

International Centre, Toronto, ON, February 29, 2016

If you are a Canadian B2B marketer, what better way to spend this year’s bonus leap day than learning, networking and sharing ideas with your fellow Canuck peers? Keynote speakers for this inaugural event by The Canadian B2B Marketing Network include some heavy hitters, like MarketingProfs’ Chief Content Officer, Ann Handley, Chief Marketing Technologist and author of Hacking Marketing, Scott Brinker, and President of SiriusDecisions Canada, Ally Motz.

3) Modern Marketing Experience

MGM Grand, Las Vegas, NV, April 26–28, 2016

Presented by Oracle, the Modern Marketing Experience conference features breakout sessions and keynote speakers from prominent brands such as LinkedIn, Verizon, Thomson Reuters and more. It’s a jam-packed three days of best practices, training, advanced technologies, and networking with a community of digital modern marketers. The 9th Annual Markies also provide a great opportunity to celebrate excellence across the marketing industry.

4) Marketing Nation Summit

MGM Grand, Las Vegas, NV, May 9–12, 2016

The Marketo Marketing Nation Summit is an excellent opportunity for marketing automation practitioners to advance their technical skills as well as get certified. It’s also a great place to get key industry insights and network with marketing professionals from all over the world.

5) SiriusDecisions Summit 2016

Gaylord Opryland Resort & Convention Center, Nashville, TN, May 24–27, 2016

This B2B-focused event builds on the SiriusDecisions best practices framework to deliver new research, marketplace innovations and real-world case study insights. This year’s theme, “The Art and Science of Intelligent Growth” is designed as a philosophy for VP- and C-level executives to help thoughtfully plan and execute growth strategies in order to tackle higher-level marketing issues.

6) BMA16: Masters of B2B Marketing

The Hilton Chicago, Chicago, IL, June 1-3, 2016

Join over 1,000 B2B marketers from over 500 firms to hear leading business authorities discuss the latest marketing trends, thinking, research, best practices, technologies and tools. (For a visual summary of the top talks from last year’s event, check out these KeynoteInks from #BMA15).

7) Content Marketing World 2016

FirstMerit Convention Center of Cleveland, Cleveland, OH, September 6–9, 2016

CMW is the biggest content marketing event of any year, with thousands of marketing professionals from over 50 countries flying in to participate. From breakout sessions to hands-on labs to tons of networking, you’ll be ready and inspired to create some epic content.

8) CEB Sales and Marketing Summit

The Cosmopolitan of Las Vegas, Las Vegas, NV, October 18–20, 2016

If you’re looking to boost your understanding of the critical changes facing B2B marketers today and how to adapt to these changes, the CEB Summit will give you the intensive, research-backed insight you need. Organized by the CEB, a worldwide member-based advisory company, this three-day event gives you lots of opportunities to connect with—and learn from—over 900 like-minded professionals.

9) MarketingProfs’ B2B Marketing Forum

Westin Boston Waterfront, Boston, MA, October 18–21, 2016

Celebrating its 10th year, the MarketingProfs’ B2B Marketing Forum (the self-aware quirky conference) is the place to be to learn from the leaders, innovators and B2B marketers finding success today. Many of the sessions are led by MarketingProfs’ professional development instructors, who guide you through practical exercises and assessments that enable you to “listen today, use tomorrow.” And the networking is top notch, both during the official forum and off-hours, making for a very full few days.

Inspired to book your spot at one of these conferences? Most event pages offer a pre-written letter to help make your case to attend!