Revealing a hidden CX obstacle - your segmentation model
Who isn’t talking about the importance of customer experience (CX) these days? Savvy business people recognize that creating exceptional customer experiences is how to get ahead of the competition. But, amidst all the energy, optimism and talk about CX best practices, roles, programs, processes and technology, new Quarry research (quarry.com/sos) reveals a hidden (yet huge) obstacle standing between companies and the full potential of their CX initiatives—their segmentation model. Here are seven segmentation-related barriers that companies need to overcome to unlock fully the promise of CX.