Windstream’s Enterprise Business Unit selects Quarry as its B2B Agency of Record
St. Jacobs ON, July 22, 2016 : Quarry is pleased to announce that it has been selected as the agency of record for Windstream’s Enterprise Business Unit, a division of Windstream (NASDAQ: WIN), a market leading provider of enterprise-class data, voice, network and cloud solutions.
“We’re thrilled to have been selected as the partner best suited to help Windstream drive growth. Our modern marketing chops, exceptional lead generation capabilities and adeptness at leveraging account based marketing (ABM) tools and techniques will provide Windstream with the support they need to meet their growth targets,” said Ken Whyte, President, Quarry. “Quarry also has a long history in the networking and IT segment. Our deep understanding of Windstream’s buyers and the marketplace challenges means we’ll hit the ground running.”
Windstream continues to expand its footprint across the United States, with the expansion of its fiber network in key markets and the delivery of leading-edge network communication technologies and services. Capitalizing on the opportunities created by these advancements is a priority for the company moving forward.
The multi-year assignment will leverage Quarry’s full toolbox of strategic, creative and executional capabilities to support significant growth in key segments. Quarry will take a sophisticated, multi-layered approach to help Windstream target and reach key accounts and will draw upon account based marketing strategies to enhance the alignment between Windstream’s sales and marketing teams.
“We conducted an extensive agency review to get to this point. In the end, Quarry’s B2B experience coupled with the synergy between our two teams is what set them apart,” said Joe Harding, EVP, Chief Marketing Officer, Windstream Enterprise.
The organizations’ partnership officially began on June 1 st and work is already underway to support a number of campaigns launching in the coming weeks.
For more information about Quarry, visit quarry.com.
Quarry is the single agency to help B2B leaders integrate their modern marketing for growth. And we’re custom-built for two key moments—brands poised for significant growth and brands seeking to jump to a new, more customer-centric curve. A team of nearly 100, we bring a rare blend of strategic, creative and execution skills to help modern marketers deliver better buyer experiences for measurable, business-building results. Quarry is the inaugural MarketingProfs’ B2B Agency of the Year award winner (2013), BMA B2 Agency of the Year Finalist (2016) and Onalytica top 10 #B2BMarketing brand on Twitter (2015).