Every January I share my take on the best B2B marketing events of the coming year. A little blurb about each, a link to the conference website, a few jokes about the weather in Scottsdale, Las Vegas hangovers… you know the drill.
These lists are some of Quarry’s top-performing content (woo!), but this year, I’m not doing it.
You see, my lists, and others like them, don’t actually help B2B marketers choose—at least not as well as they could (and should). They just lay out the options like a restaurant menu and leave it to you to make sense of it all. That’s not good enough anymore.
So this year, I’m trying something different. Less à la carte, more table service. Something more valuable, relevant and, above all, helpful. It’s a personalized tool that recommends specific B2B marketing events based on your role, your goals and how far you’re willing to go (literally, not figuratively). That would be better, right? We think so too.
Go ahead, give it a try…