Be the hero
Products fail, market leaders falter, sales slump and industries stumble when the corporate model of “the Customer” slips out of touch with reality. Does this just happen to poorly managed organizations, or could it happen anywhere? Get the free article Zombies, Phantoms and Shadows – Three Threats to Your Experience Innovation Initiatives and we’ll show you three ways that models of the customer go wrong, where these threats come from and—most importantly—tips to help you combat them in your organization.
What will you learn?
Zombies, Phantoms and Shadows – Three Threats to Your Experience Innovation Initiatives shares:
- How humans are seemingly hardwired to see and embrace false patterns in the world around us.
- How these cognitive miscues can obscure true patterns and undermine our strategic segmentation initiatives.
- What you can do to equip yourself to recognize and banish three critical threats — zombie, phantom and shadow segments — in order to create innovative customer experiences.