WE’RE HIRING!

Demand Marketing Media Director

Do you excel at connecting media plans to marketing technology platforms and marketing tactics to deliver the results that can only be achieved through true integration? Are you always asking, “what’s next”? Does the idea of getting on podiums, to talk about advancements in media, excite you? Does the idea of running media programs that you can’t measure get under your skin? Did you get your start in traditional media, but mostly use it now only on an as-needed basis? If you answered “yes” to these questions, then we may have the opportunity you’ve been looking for.

We’re looking for an energetic digital media trailblazer to join the Quarry team as Media Director for our Demand Marketing Media team and, to help expand our capabilities beyond our in-house resources. As a champion for, and subject matter expert in search (paid and organic) and media (digital and traditional; planning, buying, technology and campaign management), you will work with other Quarry leaders to design and manage campaigns that propel our clients’ customers through the marketing funnel.

If you are able to provide expertise-based, strategic guidance on media activities, have a depth of talent in attracting and converting the right audience, as well as a passion for measuring, analyzing and optimizing media campaigns throughout their lifecycle, you could be the person we’re looking for!

What you’ll be doing:

• Lead and challenge a compact core media team specializing in Demand Marketing (Demand Creation, Demand Awareness and Lead Generation)
• Lead outside agency partners and freelancers for larger media initiatives
• Take accountability for the quality of our media plans and buys – whether they are developed internally or externally
• Recommend appropriate media mix and spend to reach B2B client objectives, based upon a deep knowledge of key digital media (such as programmatic, native advertising, content syndication, targeted display, paid social, etc.) and at times, traditional media channels
• Present strategic media initiatives to clients, prospects (new business pitches) and internal teams
• Evolve and advance the Demand Marketing Media capabilities and capacity at Quarry, understanding industry trends, innovation and best practices
• Develop media approaches that consider traditional tactics, but put an emphasis on digital media, measurement and constantly embracing new ad technology and approaches
• Leverage direction provided by our Demand Strategy team to build measurable media strategies and plans
• Collaborate with Marketing Operations to develop media strategies and plans for our clients that are integrated with other marketing technologies
• Collaborate with the Creative team to jam on ideas that create impact
• Work with the Data Analytics team to deliver robust tracking, measurement and analysis of media activities for clients and report on ROI
• Lead smart negotiations that lead to savings and relevant added value
• Provide informed counsel with respect to best practices, emerging tools, technologies and trends in Social Media, Search and Media Planning/Buying
• Lead POV development, thought leadership writing and occasional speaking opportunities
• Provide strategic guidance on B2B SEM campaigns, from keyword research through to campaign structure and setup and bid recommendation
• Measure and optimize paid search and social campaigns using vendor-specific tools and dashboards, Google Analytics, and marketing analytics reports
• Tap into outside resources to augment research and analysis
• Obsessively assess and compare audience data with advertising data to create effective campaigns
• Provide oversight to execution, reporting and continuous optimization of demand marketing media campaigns

What we’re seeking:

• A strategic thinker who excels at problem-solving and understands how to best operationalize communications strategies through media tactics and channels
• An inspiring leader who is engaged in helping a team to thrive
• An enterprising mindset
• Working knowledge of media tools and technologies (such as Google Adwords, Google Analytics, DemandBase, MadisonLogic, various DSPs and digital media vendors, etc.)

Required Experience:

• Min. 10 years’ agency experience (traditional media is important, but the emphasis is on digital)
• B2B marketing experience
• Min. 7 years’ experience leading a team
• Experience leading external agencies and freelancers is an asset