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Salespeople can create (or destroy) your brand with every customer interaction. The question for B2B marketers is, what are you doing about it? Consider this. Eighty-five percent of your company’s brand image is determined by the direct interaction between your sales team and your target customers. The impact is clear: the value of your brand is intrinsically tied to the effectiveness of your sales force and their ability to build a meaningful relationship with your customers. Salespeople are arguably the single most important point of leverage available to B2B marketers, yet one of the most difficult to control. Your massive investments in developing innovative products, great marketing plans and cut-through advertising are all at risk, unless your sales teams are enabled with the knowledge about your target customers and the resources they need to win. That’s where Quarry’s integrated suite of customizable sales tools can help. Based on our first-hand experience and in-field insight, we developed these tools to improve speed-to-relationship™ between your salespeople and your prospects and customers. Sales tools at Quarry include:
Want to know more?Send an email to our Sales Tools team or give Vince Hanson a call at 519.570.2020 (ext. 2201) or toll-free in North America at 888.570.2020. |
Quarry’s sales tools facilitate speed-to-relationship™. By helping salespeople more effectively prepare for sales calls, approach customers, identify real needs and create desire, these tools help them close more sales, faster. |
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