What we do at Q.
The short answer to what we do is that we help our clients convert their branding into buying. The long answer of just how we do that is a little (or a lot) different for each scenario, depending on where your brand is in terms of branding and which experiences in the journey to buying are identified as key.
We're great at branding, and it's a whole lot of fun. You'll find a lot advertising agencies can capably help you with the branding stage – and that's where they tend to stop. But frankly, we haven't met a marketer yet who has only been interested in getting half the job done. Neither are we.
Buying
What really makes Quarry stand out is our passion and know-how for converting that branding and awareness effort into actual demand. Driving sales. Helping your customers to buy.
You need to start by thinking like a customer. We'll help you understand how buyers benefit from choosing your product or service over another (the Unique Buying Proposition®) and which interactions with your brand accelerate or derail the buying journey (the Buyer Experience Value Chain™). Here too, we offer proven methodologies ¬– Relationship Builder®, Sales Builder®, Traffic Builder® – that identify the steps that pave the path to buying. If you're interested, have a look at our buying services list to see what skill sets might be engaged.
Services that build branding
Brand standards development • Global brand platforms • Country-specific localization • Design and key messaging
Creative • Advertising • Art direction/design/illustration • Copywriting
Demand Builder®
Media planning and placement
Public relations • Consumer/community/media/stakeholder relations • Corporate and public affairs • Employee and internal communications • Issues/crisis management • Strategic insight and research • BrandErgonomics® consultancy • Brand image and equity • Customer segmentation • Positioning
Web and digital media • Content strategy • Design Builder® • Interaction design and usability • SEM • SEO • Social media strategy and execution • Website design and development
Services that build buying
Channel marketing
Lead generation
Marketing automation
Nurturing campaigns
Relationship Builder®
Sales tools • Customer CoachTM • Sales Builder® • Industry and competitive intelligence
Traffic Builder®
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