The Stars Align for Three Media Legends

When RIM and AT&T launched the BlackBerry^® Pearl^TM 8110 smartphone with GPS, they wanted to roll out the red carpet in a big way. The late-spring target launch date coincided with the May 22 premiere of the long-awaited Indiana Jones^TM and the Kingdom of the Crystal Skull^TM movie. Co-branding seemed like a surefire hit.

That's where Quarry came in, helping Research In Motion put together a winning proposal to AT&T and Lucasfilm. Once approved, the real adventure began. Working directly with Lucasfilm, AT&T, BlackBerry and Starcom, Quarry developed magazine and newspaper ads for a dozen high-profile publications, including USA Today, Rolling Stone, GQ and Time.

Quarry also created point-of-sale materials, including Indiana Jones launch kits and in-store standees, for 4,000 AT&T corporate and indirect retail locations. In addition, giant 3D movie theater-style lobby displays for all AT&T and RIM regional and head offices were produced. Look for the Indiana Jones and BlackBerry Pearl "Start your Quest with GPS" campaign – now playing all across America.

More Blockbuster Talent

Our creative team includes nearly 20 art directors and designers and 8 copywriters – and we continue to add new folks to keep our thinking fresh and innovative. Last month we added two new talented designers, Andrew Richmond and Mark Heine, who each bring a broad range of design experience across visual media. We're growing again with the newest member of Quarry's creative team, Bruce Whelan.

Bruce Whelan, Associate Creative Director
With a focus on idea generation and copywriting, Bruce has developed distinctive advertising for a variety of clients including Aliant (Bell), Moosehead Breweries and Atlantic Lottery. Bruce has impressed judges and won awards at shows such as Cannes, London International and Marketing Magazine. He looks forward to using his energy and unique perspective on breakthrough creative that will help build your business.

Getting Ready for your next Release

We're ready to help make your next campaign, promotion or product release the most successful ever.
And if you get a chance, go see Indiana Jones – it's sure to be what everyone will be talking about!