Quarry's Builder System
The five Builders in the Quarry Builder System solve typical pain points and key disconnects along the Buyer Experience Value ChainTM. Each Builder provides a methodology to improve BrandErgonomics®, bridging the gap between strategy and execution and helping you to convert branding into buying.
DEMAND BUILDER®
Understand your buyers, develop brand positioning that delivers on their needs and create insight-driven messaging across all channels.
TRAFFIC BUILDER®
Make contact and build engagement through the optimum integration of owned, earned and rented channels to your buying audience.
RELATIONSHIP BUILDER®
Nurture customers through their buying journey, gain insight and provide Sales more high-quality prospects to convert branding to buying – faster.
SALES BUILDER®
Provide your sales reps or channel partners the support they need to improve speed-to-relationshipTM through more effective conversations with potential buyers.
DESIGN BUILDER®
Ensure all digital experiences your customers have with your brand are coherent, motivating and relevant to their unique needs.
What is Demand Builder®?
Demand Builder® ensures your target customer remains at the center of every branding decision. It connects what you and your colleagues are passionate about delivering to what your customers actually want to buy.
The Demand Builder® starts with insight to develop a rich appreciation for who your target customers really are, where your competitive opportunities and constraints lie and what distinctive assets you have to leverage. The well-honed process then turns to creating, updating or clarifying your brand positioning, and that sound positioning becomes the foundation for a targeted, relevant, integrated communications program.
Demand Builder® programs integrate many activities, which may include:
Market analysis and audience insight Stakeholder workshops and interviews Integrated communications strategy Unique Buying Proposition® architecture Brand positioning and message mapping Campaign planning and execution
What is Traffic Builder®?
There is a revolution going on in media today. The objective remains the same: marketers need to connect with and engage audiences. But the context has completely changed: the now-borderless media environment, the emergence of audience members as a media channel, the decline in effectiveness of "rented" media and the growth in effectiveness of owned and earned media. These tectonic changes call for a de-siloing of disciplines: public relations, search, digital experience design, social media and paid advertising. In place of these separate disciplines will emerge a rational, well-thought-out, media-agnostic process for gaining engagement with your audience. And that's Traffic Builder® in a nutshell.
Traffic Builder® programs integrate services including:
Content and experience strategy Advertising planning and execution Public relations Email marketing Organic search optimization (SEO) Search engine marketing (SEM) Social media programs
What is Relationship Builder®?
The best marketers have always worked to create strong relationships between customers and their brand. Today's marketers have new media and new tools to help build one-on-one relationships. Relationship Builder® helps you plan smart strategy and savvy execution for online relationship-building tactics that include marketing automation. Marketing automation technology allows you to create highly targeted campaigns, monitor individual responses and continuously score and nurture prospects based on profile and activity. Then, only the leads furthest along the journey from branding to buying are passed to salespeople – along with powerful selling intelligence and real-time notifications about prospects' digital body language.
Demand generation/nurturing strategy and campaign design Platform setup, programming, management and support Creative services (concept, artwork and content development) Multi-channel tactics (web, email, direct mail, voice mail) Audience insight and ideal customer profiling Lead scoring architecture Real-time activity notifications for sales Analysis of key metrics and reporting
Quarry is proud to be a Certified Agency Partner with Eloqua, the leading Marketing Automation Platform provider.
What is Sales Builder®?
Sales Builder® helps you equip your salespeople with the right support at the right time to have the right conversations with customers at key points along the Buyer Experience Value ChainTM. Its processes will help you (and your channel partners) improve how effectively you convert branding into buying for your customers.
Sales Builder® programs typically integrate services including:
Stakeholder workshops and interviews
Inside sales/channel research
Audience insight (sales personas and buyer process mapping)
Market and competitor analysis
Unique Buying Proposition® architecture
Interactive sales enablement tools (proactive sales coaching, ROI calculators, solution generators, dynamic sales collateral wizards, sales asset libraries, etc.)
Sales playbooks
Sales collateral and product literature
What is Design Builder®?
Design Builder® offers a proven path for creating online products and digital experiences that build your brand and lead to buying. It draws on a core of user-centered design processes, building a consideration of who your customer is and how the experience you offer incomparably addresses their Unique Buying Proposition®.
Design Builder® programs typically integrate services including:
Audience insight (design personas) and customer needs assessment Information architecture Interaction design Prototyping Usability testing and eye tracking Website/portal design, development and hosting
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